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Are you customizing EVERY sales pitch? 03:23 min | 5.13.2008 hellomynameisscott May 13, 2008
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My friend Jim Henderson of Off the Map taught me about this concept. As a non-traditional evangelist, he supports "ortho-PRAXY," meaning "the right practices," as opposed to "orthop-DOXY," meaning "the right beliefs." Good stuff Jim! Formulas, schmormulas.
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