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How are you making customers say, "Huh?"

02:55 min | 2.4.2008

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Recent Comments:

hellomynameisscott March 13, 2008
My friend John Moore from Brand Autopsy wears a lab coat all the time. People ask if he's a doctor, but introduces himself as his "brand" instead. Brilliant! HUUHH??!! people say. Exactly!

EvangelismCoach May 2, 2008
[QUOTE=hellomynameisscott;13]My friend John Moore from Brand Autopsy wears a lab coat all the time. People ask if he's a doctor, but introduces himself as his "brand" instead. Brilliant! HUUHH??!! people say. Exactly![/QUOTE] I tell people that "I'm an evangelism trainer" -- they look puzzled. I follow up with "I teach people how to share their faith without being obnoxious." Ah Ha! they say. They get that. Chris EvangelismCoach

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